Work and Commitment Behind each Aida Lorena Atelier signature piece there are many hours of research, sketches, fittings and changes in which the two designers of the brand are trying to transform a moment of inspiration into something that will make a woman smile. The story has gone from Aida Lorena’s wedding dress and from […]
Like any dream, the story of Aida Lorena Atelier was built with small steps, constant effort and by persevering. From the first models made, to the first happy brides and the development of the whole team we moved to a new level where the recognition from specialists becomes very important. There is no greater joy for a […]
For any bridal designer Barcelona is the place where trends are set and where the most important actors in the industry meet. In 2017, Aida Lorena Atelier was present at Barcelona Bridal Fashion Week, and this opened up our horizons to new markets and gave us inspiration for future collections. We chose to present models […]
Fashion is about people Fashion is about people; people who seek inspiration in everything that surrounds them; people who seek to express their personality through the clothes they wear; people who dream of the outfit that can give them confidence and feel beautiful; people who work to turn a simple material into a story. Each […]
Why do we choose to engage in charity projects or to focus on important causes? Why do we choose to engage in charity projects or to focus on important causes? Because we want a more beautiful world, but beauty can not exist without kindness. We choose to show our collections or to create special pieces […]
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.
